Welcome to

Not Your Usual Education

A refreshing approach to learning in Hong Kong. Founded in 2020 by Miss Janice Chui, NYUE breaks away from traditional, exam-focused education by prioritising
joy, curiosity, and intrinsic motivation. Our child-centred programmes, designed for kindergarten to primary students, blend immersive activities, thematic learning, and creative expression to nurture a lifelong love for learning. Whether in our vibrant classroom or online, we offer an education that’s as unique as your child.

Our Approch

NYUE stands apart by focusing on:

Intrinsic Motivation:No rote memorisation—just genuine excitement to learn.Holistic Growth:Social skills, critical thinking, and creativity are woven into every lesson.Community:Parents and teachers collaborate through workshops and consultations.

In a city obsessed with scores, we’re proud to be


not your usual education

—where every child’s potential shines.

Learn differently. Learn joyfully.

Our Courses

Our Mission

At NYUE, we believe learning should be


inspiring, not intimidating

. Our mission is to:

Cultivatemotivated, creative, and critical thinkersthrough child-led exploration.Foster asupportive communitywhere students, parents, and educators thrive together.Make educationengaging and meaningful—free from rigid drills and pressure.

We’re not just teaching English; we’re empowering children to discover the joy of learning itself.

How We Teach

NYUE’s methodology is anything but ordinary:

Interactive & Immersive:Lessons come alive with role-play, storytelling, art, and games.Thematic Learning:History, geography, and culture weave into language skills for deeper understanding.Mixed-Age Groups:Peer mentoring and tailored pacing build confidence and collaboration.Balance of Structure & Creativity:Clear goals meet imaginative expression—like writing stories inspired by Roald Dahl or debating global issues.

From


Little Explorers

(K1-K3) toGo-getters (P2-P5), every course is designed to spark curiosity.

Meet Miss Janice

Miss Janice Chui, our founder, is a Hong Kong educator with a global perspective. Holding an


MSc in Education from Oxford

and a


PGDE from HKU

, she combines academic rigour with a passion for child-led learning. Her philosophy?


“Education should light fires, not fill buckets.”

With experience spanning classrooms in the UK and Hong Kong, Miss Janice created NYUE to redefine success—where


confidence, creativity, and kindness

matter as much as grades.

How to Book

Ready to join the NYUE community? Here’s how:

Browse Courses:Choose fromface-to-face(e.g.,Mighty Learners) oronlineoptions (e.g.,Creative Writing).Check Availability:Click“JOIN US NOW”on our website or message us viasocial media.Enrol:Secure your child’s spot—no stressful assessments, just a chat to ensure the best fit.

Flexible options

include mid-term enrolment (subject to availability) and bilingual support.

Testimonials

Before I started life coaching with [Your Life Coach Company], I felt stuck and overwhelmed in both my career and personal life. The guidance and support I received were truly life-changing. My coach helped me set clear goals, reframe my mindset.

JANE DOE

I've always been a skeptic about coaching, but my experience with [Your Life Coach Company] has been nothing short of extraordinary. The coaching sessions allowed me to explore my inner self, confront deep-seated fears.

JANE DOE

I was at a point in my life where I felt disconnected from my loved ones, and it was taking a toll on my happiness. [Your Life Coach Company] provided me with the tools to improve my communication and emotional intelligence.

JANE DOE

FAQS

What is life coaching, and how does it work?

Life coaching is a dynamic and collaborative process focused on helping individuals identify and achieve their personal and professional goals. It involves a series of one-on-one sessions with a trained life coach who provides guidance, support, and accountability. Coaches use a variety of techniques and tools to help clients gain clarity, set actionable goals, and develop strategies to overcome challenges. The coaching process is highly personalized, tailored to each individual's unique needs and aspirations, and it empowers clients to make positive changes in their lives.

How long does a typical coaching engagement last?

The duration of a coaching engagement can vary based on individual goals and needs. Some clients find value in a few sessions focused on specific issues or challenges, while others may engage in longer-term coaching to achieve more substantial personal or professional transformations. Typically, a coaching relationship may last anywhere from a few months to a year or longer. It's essential to discuss your objectives and expectations with your coach to determine the best timeline for your coaching journey.

What makes [Your Life Coach Company] different from other coaching services?

[Your Life Coach Company] distinguishes itself through a client-centric approach that prioritizes your unique needs and goals. Our experienced coaches are dedicated to providing a supportive and empathetic environment that fosters growth and transformation. We also offer a wide range of coaching specialties, ensuring that you receive the expertise that aligns with your specific objectives, whether they involve personal development, career advancement, or relationship improvement. Additionally, our commitment to flexibility means that our coaching adapts to your pace and preferences, ensuring a transformative experience tailored just for you.

OUR TEAM

Miss Janice

Miss

Miss

Get In Touch

New York, NY, USA